About White Cloud

We craft innovative and user-friendly software that streamlines newsroom workflows with precision and care, ensuring that every detail is meticulously handled to enhance productivity and collaboration among team members.

A modern office space in Bucharest with developers collaborating over video automation projects.

Get Started

Close-up of a computer screen showing newsroom automation software in action.

Team members brainstorming ideas around a conference table at White Cloud Enterprise SRL.

Our Mission

To simplify newsrooms with smart automation, making every broadcast smoother and faster, we strive to integrate the latest technology. Our commitment is to enhance workflow efficiency, reduce manual effort, and ensure that each piece of information is delivered promptly and accurately. This transformation not only empowers journalists but also enriches the audience's experience, leading to a more informed society.

Our Location

Situated in the heart of Bucharest, our office is where video automation ideas come to life. Here, innovative minds collaborate to create cutting-edge solutions that redefine the boundaries of technology and creativity. We strive to push the envelope, ensuring that each project not only meets but exceeds expectations, offering our clients unique, tailored experiences that truly resonate.

Address

Bulevardul General Gheorghe Magheru 31

Buucharest, Romania

Hours

Mon-Fri 9-6

Our Work

Crafting innovative and dynamic video automation solutions for newsrooms to enhance storytelling and streamline production processes effectively.

A busy newsroom with screens showing automated video editing in progress.

Project Spotlight

We developed a seamless workflow automation tool that significantly reduces newsroom video editing time in half, allowing journalists to concentrate more effectively on storytelling and creating impactful narratives. This innovative tool not only enhances productivity but also streamlines the entire editing process, enabling faster turnaround times on news stories, which is crucial in the fast-paced world of journalism.

Close-up of a software interface displaying automated video clips arranged on a timeline.

Future Plans

Expanding our automation tools to support live broadcasting, making real-time video production smoother and more efficient. By incorporating advanced technologies and intuitive interfaces, we aim to enhance the user experience significantly. This evolution in our offerings will not only streamline processes but also empower creators to focus on their content without the usual technical interruptions that can occur during live events.